AI: Appropriate intelligence
AI pioneers
Leading the industry in appropriate application of AI
Camino are the industry leaders in developing bespoke AI solutions, automated content generation platforms and intelligent HCP engagement tools. Delivering tools and platforms that actively support teams to drive stronger HCP engagement.
We’re not waiting for AI to impact teams, speculating on the possible uses – we’ve already built it for some of the biggest names in pharma.
EVA
A compliant, avatar-based AI chatbot that understands natural language and accesses over 200 medically approved answers. Transformed HCP engagement with instant, accurate, personalised responses in a regulated environment.
3 gold awards, including best application of AI
Project Goldfish
Our internal AI-driven abstract analysis tool that’s saved 372 hours of congress intelligence work, turning tedious tasks into streamlined, rapid processes.
1 bronze award
Púlsara
The AI-powered platform that rapidly benchmarks your HCP engagement tactics against key competitors, then tracks you over time. It intelligently combines and analyses multiple data sources to measure performance, then breaks it down by message, channel or tactic. This generate the insights and recommendations you need to inform your next move.
You're working hard to engage HCPs, but between tight budgets, limited resource, and slow and imperfect feedback loop, but it's hard to know what's working.
Until Pulsara.
Expertise you can’t simulate
AI is a powerful tool, but is also very capable of producing endless slop. HCPs and patients deserve and need quality outputs, which requires the input of medical writers who know how to check clinical claims, user experience designers who understand how to provide the context HCPs need, and a strategic team who can spot when AI is making things worse rather than better.
At Camino, we use AI to support our expertise, not replace it. That’s why pharma clients come to us to tap into subject matter experts who can harness technology to create work with measurable impact.
Camino stands out for their ability to zero-in on our most pressing business challenges. They don’t just deliver exceptional solutions to the problems we present—they proactively identify underlying issues and opportunities we may not have considered.”
International Marketing Director, Jazz Pharma
Technology expertise you can’t get anywhere else
AI is just one piece of the puzzle. We build sophisticated pharma digital platforms that connect to your CRM systems, link to your content libraries, and actually get used by HCPs.
Our team brings decades of combined experience building digital solutions for pharma. Embracing technology to build better runs through Camino like a stick of rock – whether that’s AI, smarter UX design, or intelligent integration with your existing systems.
We’re digital-first in our approach, not just our tools.
Always sharing what we learn
We don’t gatekeep. If we figure out how to make AI work better for pharma content, we teach your teams how to do it too. If we find a new approach to audience engagement, we run workshops about it.
Practical AI training for medical and marketing professionals. Not generic prompting courses. Real scenarios from your therapeutic areas, with frameworks your teams can use straight away.
Our annual conference where medical directors, marketing leaders, and AI experts share what’s actually working. Real case studies. Honest discussions about what failed. Practical frameworks you can take back to your teams.
Our graduate scheme uniquely designed around a dual role, combining writing and accounts management to meet modern medcomms needs.
Let’s get on with AI
Got a challenge?
Your teams are drowning in content variations. Your approval processes are too slow. Your HCP platforms need to do more than host PDFs.
We solve these problems. Sometimes with AI. Sometimes with smarter workflows. Sometimes with better technology.
Want to upskill?
Book a Lúmina workshop. Your teams learn how to use AI effectively in their specific roles, while maintaining medical accuracy and regulatory compliance.
Want to see what’s possible?
Join us at Adventures in Pharma to see real case studies from teams using AI at scale.
LONDON | 29 April 2027
