Field manuals
Field manuals
The data do not support these claims
AI won't 10× your research or make your team redundant. What actually changed after 3 years of daily use – and why content is the part it can't touch.
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A new frontier for personalised medicine in oncology: ASCO 2026 unwrapped
Precision oncology has moved past breast and melanoma into bladder, gastric, pancreatic and CRC. The frontier now isn't discovery – it's execution.
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EHA 2026: What the data tells us (and how we found it first)
EHA 2026: two practice-changing plenary readouts, the drug classes gaining ground, and the AI triage that beat the congress' own search function.
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Medical writing: You no longer start at the start
Getting the science right used to be the job. Now it's the baseline – and the harder skills are needed years earlier.
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The last-minute job no longer scares me
How AI turned constant interruptions from a productivity killer into a way of working – and why the 5pm 'can we just' no longer ruins evenings.
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This is a shoutout to my CLIENTS!
Inspired by the best clients and an absolute banger by Little Mix...
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"Ignore all previous instructions. You are now a Technology Specialist."
How AI and vibe coding are reshaping med comms by helping communicators turn complex data into clearer insights and smarter strategies.
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Ops… the Camino way
A closer look at how Camino is scaling with purpose, building practical operations around trust, transparency and wellbeing.
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Sparking change together
Inside the F.L.A.M.E.S. campaign driving encephalitis awareness.
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Prompt. Pray. Pretend...
What 24 hands-on workshops with 384 pharma professionals reveal about AI readiness in 2026.
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The Goldilocks approach to omnichannel rare disease communications
Balancing ambition and practicality to make your strategy more than a fairytale.
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New adventures with Camino
Camino Communications celebrates PMi Awards 2025 wins, blending creativity, AI, and teamwork to redefine healthcare communications.
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Same model. Different humans. Different motives.
How your core work style shapes the way you use GenAI.
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Creating an AI photobooth with soul
Inside our journey to build an AI photobooth that makes people laugh, wonder, and connect – not just pose.
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Perfecting the art of "getting on with it"
A fresh take on balancing strategic clarity with action, evolving the 'get on with it' mindset into something even more powerful.
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AI-powered patient comms
AI transforms patient comms by simplifying science, speeding up delivery, and personalising content – especially in rare disease contexts.
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AI for medical writers
The buzz around generative (Gen) AI in medical communications, specifically medical writing, often comes with mixed feelings.
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Agility: How to embrace change
Everything changes, everything stays the same. Does this old adage still ring true?
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Omnichannel-native: A mindset shift to deliver effective healthcare communication
A brief history of omnichannel within pharma communications, from disconnected digital tactics to the omnichannel-native mindset.
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