.webp)
Field manuals
Our expert articles, offering deep insights and analysis on trends, innovations and developments
Machine vs human
How AI is changing the role of the designer
Sparking change together
Inside the F.L.A.M.E.S. campaign driving encephalitis awareness
Prompt. Pray. Pretend...
What 24 hands-on workshops with 384 pharma
professionals reveal about AI readiness in 2026
The Goldilocks approach to omnichannel rare disease communications
Balancing ambition and practicality to make your strategy more than a fairytale.
New adventures with Camino
Camino Communications celebrates PMi Awards 2025 wins, blending creativity, AI, and teamwork to redefine healthcare communications.
Same model. Different humans. Different motives.
How your core work style shapes the way you use GenAI.
Creating an AI photobooth with soul
Inside our journey to build an AI photobooth that makes people laugh, wonder, and connect — not just pose.
Perfecting the art of "getting on with it"
A fresh take on balancing strategic clarity with action, evolving the ‘get on with it’ mindset into something even more powerful.
AI-powered patient comms
AI transforms patient comms by simplifying science, speeding delivery, and personalising content—especially in rare disease contexts.
AI for medical writers
The buzz around generative (Gen) AI in medical communications, specifically medical writing, often comes with mixed feelings.
Agility: How to embrace change
Everything changes, everything stays the same. Does this old adage still ring true?
Omnichannel-native: A mindset shift to deliver effective healthcare communication
A brief history of omnichannel within pharma communications, from disconnected digital tactics to the omnichannel-native mindset.
